The organisation
Destino Argentina was founded on December 3rd 2003 by fifteen business leaders who realised the importance of sustaining Argentina’s tourism industry. Today, this not-for-profit organisation brings together over 130 of Argentina’s most respected tourism companies and businesses that benefit indirectly from tourism. Destino Argentina strives to develop, position, and promote Argentina as a first class tourist destination, working alongside the public sector and the community.
Our vision:
Destino Argentina works towards the long-term development of Argentina’s tourism industry.
Our mission:
To be a point of reference in Argentine tourism, and to create a space where the public and private sectors can interact to develop the industry together.
Our objectives:
• to promote Argentina to high-end tourists and business travellers
• to increase the number of visitors and their average stay and spend
• to market strategic products and destinations
• to identify potential markets
• to capture new markets through appropriate promotional activity
• to develop and maintain the Argentina brand worldwide
Useful info
